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Paid Media

The right creative, on the right platform, to the right audience, with the right message.
How much do you want to budget?
We can help you decide that, too.

Powered by 15+ years of experience across every major platform: Google, Meta, LinkedIn, TikTok, programmatic, commercial TV, print, influencer, thought-leader, name it.

We've delivered results with budgets as small as $1,000 to multimillion-dollar nationally syndicated campaigns.

We are very, very good at this.

This is a corporate service provided by Consult K A R I M.
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Just a sample of what we can offer with Paid Media. Ready to start? Schedule your complimentary consultation today.

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Our Paid Media Philosophy

Start with your goals then strategically work backwards to build out comprehensive plans that will achieve those goals.

Every platform, every ad type, and each individual ad can give you an advantage or disadvantage. Just like the analytics guy telling the coach to go for it on 4th and 1, we leverage data to harvest the unique properties of each paid media type and help your team win.

Google platforms have advantages for scaling your message. LinkedIn has a lock on B2B. TikTok Shop has been killing it for CPG. Building campaigns from the ground up with targets in mind is in our DNA.

Ad Formats

From tried and true methods to the newest tech pushing creative limits, we've developed it, deployed it, and optimized it.

  • Search Engine Marketing: Google Search. If someone is looking for products or services you offer, we make sure they find you first.
  • Paid Social: Meta (Image, Carousel, Reels), LinkedIn (Sponsored Content, InMail, Lead Gen), TikTok (In-Feed, TopView, Shop), and so many more. We've worked with regional teams and unique platforms from across the globe.
  • Video & Connected TV (CTV): YouTube ads, Hulu, Roku, programmatic commercial TV. You've made a big ad, now see it on the big screen.
  • Display & Native: Banners, dynamic retargeting, and sponsored content. Reminding customers to return to their basket and complete the purchase.
  • Audio & Emerging Tech: Spotify ads, podcast integrations, commercial licensing. We're eager to try any new format and see what it can deliver.

Google Search

Google Ads setup, keyword strategy, ad group architecture, and ongoing optimization. If someone is searching for what you offer, we make sure they find you first.

The Google Ad platform is complex, but it is also intuitive. If you have a marketing foundation, you can probably click through and get to where you need to go with no help. However, if you want word-to-word, ad group-to-ad group, campaign-by-campaign, keyword-by-keyword, detailed, rigorous analysis that will bring you from 90% to 99%, well, fret no more.

We got you.

Rigorous Testing

A/B testing and continuous creative rotation. Every headline, visual, and CTA is fighting for its place to earn more of your budget.

We get it. Set it and forget it is nice. However, we practice a different approach, something like "nurture it and watch it grow."

Analysis & Optimization

We love paid media. Why? Because the results are always easy to see.

Expect clear, transparent dashboards showing exactly where your money went, your CPAs, CPCs, Engagements, Impressions, Conversions, and most importantly, your Return on Ad Spend (ROAS).

Even with all the data we can gather, things occasionally go South. If something isn't working, we'll identify and diagnose the issue as soon as possible. Great paid media campaigns evaluate performance and make adjustments. We hardcode this into your plans.

Results

Individual campaign performance examples are available upon request.

We're happy to show our homework, but our lawyers told us that you have to sign something first. Blame them.

Want to learn more? Schedule your complimentary consultation today.

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