info·game·ment™
/ˌɪn.foʊˈɡeɪm.mənt/
noun — Marketing ideal achieved by crafting a user experience that delights; makes the user feel like they’re playing a game.
Infogamement™ was coined by the Consult K A R I M team in 2026. This term’s predecessor, infotainment, started becoming popular in 1983, coincidentally the exact year the modern internet was created.
In the 43 years of the internet since, where every word, non-word, term, meme, or phrase has already been used… we achieved the impossible: creating a term with ZERO prior history.
Now we want to revolutionize marketing and help our clients achieve more than the 43 year old standard.
Info
Your product information. Your brand values. What you’re offering and why it matters.
Game
The user experience, elevated to the point where it feels like playing a game. Bringing joy.
Ment
Making your content entertaining. Making your UX engaging and memorable.
We built this website like a game.
We’ve implemented the Infogamement™ philosophy throughout the features on this site. You’ll find entertaining stories, interactive elements, and game-like elements designed to make the learning experience something you actually enjoy doing.
Player Score
On the bottom-right corner of your screen, you’ll find the Player Score golden circle. Your Player Score tracks your engagement with this site in real time. You can click it at any time to see your recent activity.
Some of our top players are already approaching 100,000 points.
Every good brand tracks your behavior on their site. Every click, every hover, the time you spend, the sources you came from, how you continue to engage with them, and much more.
The great ones will not only track that information, but also assign you a value.
Why wouldn’t they? They have the information already. Imagine handing your sales team a list of thousands of records.
You imagining?
Now imagine handing that team the same list, but there’s a player score breakdown attached. A ranking of who the most engaged visitors are and what specific behaviors they performed.
Sounds pretty good, right?
Here, we tell you what we’re tracking, why it’s valuable to us, and how our Player Score works.
If you need to implement a system like this, it’s simple. We’ll show you how.
| Action | Points |
|---|---|
| Visit to website (each session) | 5 |
| Click | 2 |
| Page visit (each pageview) | 1 |
| Time spent (per 1 min) | 4 |
| Gives email | 15 |
| Schedules consultation | 50 |
| Quote form submit | 30 |
| Downloads asset | 7 |
| Chooses Light Mode (from home page popup) | 10 |
| Chooses Dark Mode (from home page popup) | 8 |
| Toggle light/dark mode (max 10 points) | 1 |
| Plays audio sample | 3 |
| Browses carousel | 1 |
| Clicks social link | 2 |
| Uses testimonial filter | 1 |
| Return visit bonus | 10 |
| Visits How to Play | 5 |
| Clicks hidden player card | 3 |
| Reads entire page (scrolls to bottom) | 1 |
| Updates email preferences | 5 |
*This list is not comprehensive. For a full breakdown of our player score, please contact info@consultkarim.com. Thanks for playing.
When you're playing a game, you don't even realize you're learning. We aim to bring “game-like” learning to your audience, for your brand.
Now THIS is Infogamement™!
Final Fantasy
Vocabulary
What a deluge, Grimoire, or inferno is. How a character adapts their language by dialect. When the term “remiss” makes sense in context.
Pokemon
Intro to Strategy
Evolution. Balancing a 6-man roster. Inventory management. These are strategic concepts absorbed by 8-year-olds worldwide. They grasp it naturally, without a single lecture.
Age of Empires
Time Management
How a phalanx works? Why it should be utilized? What the counter for an opponent's trebuchet is? Age of Empires.
It's not just resource management and tactics. It's real-time decision making with known behaviors and risk management.
Warcraft 3
Speed to Critical Decisions
I wouldn't be able to type if the competitive play within Warcraft 3 didn't necessitate it.
Imagine trying to communicate your AA build to 3 other colleagues in a competitive match that requires coordination, precision, and execution at the highest level. When you can't consolidate your ideas and communicate them effectively, it's impossible.
Rocket League
Leadership
My nephew, at 4 years old, could barely speak. Yet he led teams of adults in competitively ranked Rocket League matches.
“I’m gonna push left. Tackle him, and go middle. I’ve got your support.”
His skill as a team leader effectively made him a better player. He didn’t even realize it.
We strive to bring Infogamement™ to our clients. Ready to eat a rare candy?