Marketing & Content Strategy

All plans should start with goals in mind. Strategy and content can be separate disciplines, but when they intertwine... the results speak for themselves. Skip to results →

This is a corporate service provided by Consult K A R I M, LLC.
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How We Got Here

Where it started

For us this began with a love for storytelling. Understanding the structure of a great story can help you visualize the structure for your strategy. And in our stories, the good guys win.

A lifelong love for filmmaking led to a year in New York working for a commercial production studio and a reality TV show. We made commercials for Bank of America, JDRF, the Marines, Century 21, and the TV show Tattoo Rescue. Working run-and-gun style with my own camera, or working on multi-million dollar shoots... it's all in our wheelhouse.

Creating assets that scale

Now that you have a good story, you need good characters. Those are your content assets. It's possible for a poorly written character to make it to the finish line. It's likely that the good ones will. And the great ones? Skip to results →

Our content packages include images, graphics, motion graphics, video, and audio, with templates for all of those to be scaled across the organization.

We work with expert designers and specialists to make your wildest goals, reality. We will develop assets for you and train your teams on how to utilize them; streamlining the process of executing high-quality content.

Keeping goals in mind

It's not enough to simply rebrand something or to have a good idea. You have to make that good idea deliver results. We tailor your content specifically for those results.

During my tenure at NIQ, I created 17% of the content, accounting for 24% of clicks, 20% of impressions, and 18% of engagements, globally. There were also 88 others that contributed. We grew our following by record numbers with a creative vision supported by strategic resources: templates, strategy reviews, individual campaign optimizations, 1-on-1 tutoring, and quarterly team mentorship.

Our Work

(Some stuff we did)

The Brand	The Strategic Thinking	The Visual Execution
Winsight Grocery Business	Identified opportunity in retail media landscape Galvanized modern thinking to legacy brand Execute in a way that allows us to expand
NIQ/GfK	Organize and consolidate 70+ brands Align visual and sales needs with new macro categories Set the stage for IPO
C360	Leverage content assets to drive sales Innovate new ways to demo products Provide maximum coverage

Results

Winsight: 3rd to 1st in market share within 18 months

Naylor: 10% incremental revenue from a single new product

NIQ thought leadership: 50-100% engagement increase per campaign

NIQ content: 17% of output drove 24% of clicks, 20% of impressions, and 18% of engagements across 88 global contributors

C360: Triple-digit traffic increase year after year for 3 consecutive years

Sustainable growth: Built through templates, strategy reviews, 1-on-1 tutoring, and quarterly mentorship

Ready to build a strategy that delivers results?

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